Articles

Cari Jones, Elephant Creative Co.

Tell us about your company

I started Elephant Creative Co. in February of 2016.  My experiences working in large firms and for in-house corporate marketing teams always left me feeling like there was so much lost in the communication between account executives and the artists that were making ideas come to life.  I knew I could do it better by building a small company focused on communication first and educating clients on best practices for advertising, design, and branding before the creative process even begins.

What motivated your organization to get involved with NAWBO? 

I originally heard of NAWBO from the SBDC but I started hearing more about it from successful women and thought I would check it out. 

What does your company offer NAWBO members and why is this important to them?

Elephant offers NAWBO members quality graphic design, advertising and brand development services at a discount. We will proudly take 15% off all services for fellow NAWBO members who use Elephant for their design or branding needs. 

Best Practice Advice:

I learned early on that I can’t put myself at the center of every process or I will never get to focus on the client-facing tasks. I still struggle with this, but I’ve learned that prioritizing what is important and asking for assistance for the little tasks helps keep clients happy and restores balance in my day to day business life.

www.elephantcreativeco.com

Sylvia A. Garrett, President/CEO, Sylvia A. Garrett Agency, LLC

Tell us about your company

As a Columbus, OH insurance agency with over 50 years in the industry, Sylvia A. Garrett Agency, LLC has provided quality insurance products at competitive prices. Our team of licensed insurance professionals has over 100 years of collective industry experience writing both personal and commercial/business insurance policies designed to fit our customer's individual needs. Our friendly staff will work with customers on a one-on-one basis to develop not only the perfect policy but a lasting relationship.

In addition to personal and business insurance products, we also provide life insurance and financial services. Our mission is to provide exceptional customer service, to empower our community and to protect families and businesses.  Since acquiring the business in 2011, we have doubled our staff, the households we represent and the revenue we earned.  We are committed to giving back to our community.

What motivated your organization to get involved with NAWBO? 

Our organization is customer and community focused. We value the opportunity to build and strengthen relationships. The Sylvia A. Garrett Agency chose NAWBO to become involved a strong community of women business owners where we can support each other and to be a resource in the insurance industry. NAWBO also provides professional development opportunity for the Sylvia A. Garrett Agency team. I am one of the founding members of the Columbus Chapter of NAWBO.  I became involved to encourage involvement from diverse women business communities.

What does your company offer NAWBO members and why is this important to them?

Many business owners do not realize that establishing a long-term relationship with your Insurance advisor is just as important as your relationship with your Attorney and Accountant. Having the appropriate insurance assists in mitigating risks, thereby protecting your business investment. We use a consultative approach to insurance by first educating our clients regarding the potential for loss (Business Owners - Know Your Risks!). NAWBO members are offered a free competitive quote analysis. This process involves a detailed Risk Consultation Report.

https://agency.nationwide.com/columbus-oh

Cathy Hunsinger, Interplay Mobile Publishing

Tell us about your company

Our service transforms publications for mobile devices. Clients provide the content, we provide the technology, process and a little bit of magic. I like to think of it like an Easy Bake oven, contents go in - a cake with sprinkles comes out. I spent hours with that oven as a kid and I’m a fan of cake.

What motivated your organization to get involved with NAWBO? 

Even before I started my business I’ve had a self-evaluation process at the end of the year to see how I am doing in the game of life.  My sister calls it the “check up from the neck up”.  As I was finishing my first year in business there was a glaring problem. I was overwhelmed and in a state of constant spin. My level of interaction with people was way off balance for me.  I decided I needed to join some organizations to fill my people gap and to find my natural rhythm for building confidence and my business. Not long after that conclusion, I met Mikaela Hunt at a Start Up Week function, she mentioned NAWBO and the Good to Great event.  Then I met with a friend to filter some ideas on organizations, she also brought up NAWBO.  Coincidence? I think not.  I went to Good to Great and joined on the spot, it felt like the right decision. After I joined I went to as many events as I could, I’ve met wonderful people.  At the end of this past year, I did the check up from the neck up. The spin had slowed, and my confidence was up, #membership renewal.

What does your company offer NAWBO members and why is this important to them? 

Even though it all starts with a PDF, we do more than reformat a document.  We provide an easy path to leveraging mobile devices, today’s “it” channel for marketing and training. We create a collection that utilizes other investments that have been made in branding, websites, video, blogs, etc. into the mobile publication.  We remove technical barriers so our clients can have a broad path to reach their audience. Any device, all browsers and branded apps in the Google, Apple and Amazon stores.   How many times have you looked at your phone, computer or tablet so far today to get information? Now think about your customers, both internal and external, how does your newsletter, magazine, marketing and training material look on those devices? Is it easy to read and interactive? Do you have analytics to help you enhance your content and audience connection? Does it connect with your other communication channels?   If you answered no to the customer-focused questions, you may be missing a key tool for improving your business. We can help.

What is the one best practice you’ve learned from working with businesses in your company that our members should know? 

Two-part answer. Part 1: Personally and professionally I try to answer this question: “How can I help”?  I believe business should help all the stakeholders, when I use this as my guide we get the best results. Part 2: Kaizen.  It is a Japanese word for improvement.  I became familiar with it as a practice when I called on Honda years ago. They applied it to both successes and failures in our partner process and It stuck with me. 1 & 2 go together. The more I improve the better I can help.  The more I help, the more opportunities I have to improve.