Meet U.S. Bank

Tell us about your company:

U.S. Bank Business Banking works every day to serve entrepreneurs & business customers. We provide solutions and services to help businesses grow in any life cycle stage.

What motivated your organization to get involved with NAWBO?

Our desire is to stimulate and support economic growth in Central Ohio for small businesses and individuals Even more, building relationships through NAWBO helps US anticipate business banking needs and establish our company as a trusted business advisor.

What does your company offer NAWBO members and why is this important to them?

NAWBO membership gives US an opportunity for heightened business advisory, needs assessment and discovery. In turn, this assists US in identifying solutions that result in helping a NAWBO entrepreneur thrive.

What is the one best practice you've learned from working with businesses in your company that our members should know? 

Every entrepreneur & business owner MUST surround themselves with a great TEAM to maximize success. Their team should include an Accountant, Attorney, Banker, Personal Financial Planner, Insurance Agent, and Life Coach. But mostimportantly they should build relationships through a great network like NAWBO! 

Meet Jennifer Walker Feheley with JLF Makeup

My name is Jennifer Walker Feheley. I am the owner of JLF Makeup.

What inspired you to get into your business?

I have loved makeup and hair for as long as I can remember. I have always been fascinated by the way makeup and hair can enhance someone's beauty and help them feel confident.

What are your three best practices or best tips that every NAWBO member needs to hear?

  1. Never forget that you are replaceable. Give 100 percent every time you are doing a job, because if you don't, someone else will.

  2. Never stop learning. Keep getting better at your craft. It will keep you inspired and allow you to continue to provide the best possible service to your clients.

  3. Say thank you! Whether it's an email, a hand written note or something else, letting your clients know you appreciate the opportunity to serve them goes a long way. 

 What does your future look like?

I hope to continue doing makeup and hair for as long as possible. 

 What do you do in your free time?

In my free time I love to be with my family and friends. We are huge lacrosse fans and spend a lot of time coaching or going to our daughters' lacrosse games. I also really love art and music. 

What is your company website?

My business website is

Welcome Executive Director, Christy Farnbauch

Please join us in welcoming our first Executive Director, Christy Farnbauch. 

Christy is a visionary nonprofit executive and small business owner. In July 2017, she joined NAWBO Columbus as the organization’s first executive director.

She is the founder and president of Strategic Links, LLC, working as a consultant and coach with countless nonprofit organizations and small businesses.

Her areas of expertise include strategic planning, leadership development, fundraising, and customer experience design. Additionally, she has served as director of innovation and engagement for the Ohio Arts Council and coordinator of business and community partnerships for Hilliard City Schools. She is currently board secretary and speaker coach for TEDxHilliard.

Christy is a graduate of Otterbein University. In her spare time, she enjoys spending time with her family, making music with the Brass Band of Columbus, reading, and traveling.

Christy can be reached at or at 614-636-2926.