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NAWBO Success Story - Dyetology

A great success story from NAWBO Member, Jackie Ayres

I’m a NAWBO member and my business has been featured this month in some media outlets and wanted to share!

- City Scene: Featured in City Scene in their Emerging Artists Feature for the Columbus Arts Festival. The Columbus Arts Festival is one of the largest attended art festivals nationally with 500k people attending during the festival. Article link here: http://www.cityscenecolumbus.com/people/local-profiles/up-and-comers-at-this-year’s-columbus-arts-festival/

- Columbus Monthly: Article on our sock mission, Socks For Hope. For every pair purchased, Dyetology donates a pair of socks to a local homeless shelter.  Socks are the most needed clothing item at homeless shelters.Article link here: http://www.columbusmonthly.com/lifestyle/20180608/dyetologys-socks-for-homeless

- Kindled Podcast: Making your passion your full-time gig, from fashion designer to full time entrepreneur at age 40. I was able to share my journey of leaving my corporate design career of 17 years to focus on my business full time. Link to Podcast: https://kindledpodcast.com/2018/05/21/making-your-passion-your-full-time-gig-from-fashion-designer-to-entrepreneur-at-40-jackie-ayers-ep-18/

I also wanted to note all of this was made possible after I worked with Meredith Liepelt (NAWBO member). I attended the NAWBO event in Jan 2018, Good to Great and sat at her table. I then did a VIP day with her to focus on media opportunities.  I learned all the necessary tools on how to pitch to various media outlets, how to follow up, what they are looking for. Meredith is amazing!!  My first media experience after working with Meredith was on Good Day Columbus back in March where I got to share with them some of new Dyetology Spring items and share our sock mission! Here’s the link for the TV appearance: https://dyetology.com/blogs/inspiring-women/dyetology-goes-live-on-good-day-columbus.