Meet Michele Cook, Owner at Body Ache Escape Massage Center


Michele Cook

My name is Michele Cook. I'm involved with the communications committee and also a member of a roundtable.

Tell us about your business.

Body Ache Escape Massage Center is a massage and acupuncture center based in Pickerington, Ohio. We have 9 massage therapists and 1 acupuncturist who are all experts in pain relief. Our mission is to transform lives by enhancing the health and wellness of our clients through the power of healing touch.

Everyone should be able to live a pain free life. All too often conventional medicine doesn’t work for people. Medications tend to cover up the problem rather than fix it. We work with our clients to get to the root of the problem.

What inspired you to get into your business?

Growing up I was always interested in sports and exercise. I went to college for Sports & Fitness and while I was there the Massage Therapy program caught my eye. I thought it would be perfect to be able to make someone feel better with massage after torturing them with a tough workout. After a few years, massage and business became my passions.

What are your three best practices or best tips that every NAWBO member needs to hear?

SRMC is in the professional services business and it is imperative that we commit to the following:

  1. Be a go-giver. I love how karma works. The more I give, the more I receive. It started with my "give to get" program. This is how I was able to open my own business. I gave free samples of massage which built my book of business to capacity. I now love to meet with other business owners to help them thrive.
  2. Never stop learning. Whenever I can I read, go to conferences and listen to podcasts.
  3. Hire a coach. I've accomplished much more when I have utilized a business coach.

What does your future look like?

Within the next 5 years our goal is to either buy our own building so that we can expand or open a second location.

 What do you do in your free time?

My husband and I recently learned that we are DINKS (dual income no kids). This allows us the freedom to travel. I love visiting new places! I also like to make wine, walk my dog and I'm an avid reader.

What is your company website?

My business website is