Meeting/Event Information

Candid Conversations: Building an Effective Brand Strategy

March 20, 2018
8:00 AM to 9:30 AM
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1201 Dublin Road
Columbus, OH 43215

Building an Effective Brand Strategy, with Lacey Picazo of ZoCo Design

More than just a logo, a brand speaks volumes about the business behind it. As your most valuable asset, what does your brand say about you? In this interactive workshop, not only will you leave with an understanding of why brand strategy is essential for business success, but you will also walk away with a plan for your own brand strategy and direction for how to influence other's perceptions of your business.

Coffee and light breakfast snacks will be provided. Space is limited! 


Lacey Picazo, Founder + Principal, Zoco Design

An award-winning creative, Lacey is the founder of ZoCo Design, a leading brand strategy and user experience design agency, which was also named a 2017 Best Place to Work by Business First.

Through ZoCo, she has built a reputation in preparing brands for what’s next—identifying opportunities that incite transformation and growth for nonprofits and startups to Fortune top 50 clients.

Lacey is an avid supporter of the creative and startup communities, and a member of the Business First 2016 Forty Under 40 class, as well as the Smart Business Smart 50 class of 2017 and the BizTech Awards Outstanding Woman in Technology, 2017. She is also a co-founder in the Lumos accelerator, which has now invested in two separate cohorts—fueling the growth of fifteen promising new startups.

Twitter @zoco_design

Instagram @zocodesign


$0.00 Member Ticket

$0.00 Corporate Partner Ticket

$10.00 Guest Ticket

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