Articles

Cathy Hunsinger, Interplay Mobile Publishing

Tell us about your company

Our service transforms publications for mobile devices. Clients provide the content, we provide the technology, process and a little bit of magic. I like to think of it like an Easy Bake oven, contents go in - a cake with sprinkles comes out. I spent hours with that oven as a kid and I’m a fan of cake.

What motivated your organization to get involved with NAWBO? 

Even before I started my business I’ve had a self-evaluation process at the end of the year to see how I am doing in the game of life.  My sister calls it the “check up from the neck up”.  As I was finishing my first year in business there was a glaring problem. I was overwhelmed and in a state of constant spin. My level of interaction with people was way off balance for me.  I decided I needed to join some organizations to fill my people gap and to find my natural rhythm for building confidence and my business. Not long after that conclusion, I met Mikaela Hunt at a Start Up Week function, she mentioned NAWBO and the Good to Great event.  Then I met with a friend to filter some ideas on organizations, she also brought up NAWBO.  Coincidence? I think not.  I went to Good to Great and joined on the spot, it felt like the right decision. After I joined I went to as many events as I could, I’ve met wonderful people.  At the end of this past year, I did the check up from the neck up. The spin had slowed, and my confidence was up, #membership renewal.

What does your company offer NAWBO members and why is this important to them? 

Even though it all starts with a PDF, we do more than reformat a document.  We provide an easy path to leveraging mobile devices, today’s “it” channel for marketing and training. We create a collection that utilizes other investments that have been made in branding, websites, video, blogs, etc. into the mobile publication.  We remove technical barriers so our clients can have a broad path to reach their audience. Any device, all browsers and branded apps in the Google, Apple and Amazon stores.   How many times have you looked at your phone, computer or tablet so far today to get information? Now think about your customers, both internal and external, how does your newsletter, magazine, marketing and training material look on those devices? Is it easy to read and interactive? Do you have analytics to help you enhance your content and audience connection? Does it connect with your other communication channels?   If you answered no to the customer-focused questions, you may be missing a key tool for improving your business. We can help.

What is the one best practice you’ve learned from working with businesses in your company that our members should know? 

Two-part answer. Part 1: Personally and professionally I try to answer this question: “How can I help”?  I believe business should help all the stakeholders, when I use this as my guide we get the best results. Part 2: Kaizen.  It is a Japanese word for improvement.  I became familiar with it as a practice when I called on Honda years ago. They applied it to both successes and failures in our partner process and It stuck with me. 1 & 2 go together. The more I improve the better I can help.  The more I help, the more opportunities I have to improve.

Noel Shepard, Member-in-Charge of the Columbus office of Frost Brown Todd

Tell us about your company

Frost Brown Todd (FBT) is a full-service law firm with offices in Indiana, Kentucky, Ohio, Pennsylvania, Tennessee, Texas, Virginia and West Virginia. We have currently over 500 lawyers across our eight-state footprint. We serve a diverse client base, from global multi-nationals to small, entrepreneurial companies.

FBT's Columbus office opened in August 1988. Today, it accommodates more than 40 legal professionals. We provide legal counsel in Business and Corporate Law, Lending and Commercial Services, Environmental Law, Governmental Law, Intellectual Property Law, Labor and Employment Law, Commercial Litigation, Construction Law, Insurance Bad Faith and Product Liability Defense.

Our attorneys actively take part on boards of community and charitable groups. These include the United Way of Central Ohio, American Red Cross of Greater Columbus, Big Brothers Big Sisters of Central Ohio and the Legal Aid Society of Columbus.

What motivated your organization to get involved with NAWBO? 

FBT, through its involvement with NAWBO Columbus, wants to support diversity in corporate America. The firm would like to develop relationships with local business women and decision-makers. We would also like to train associates on the importance of community involvement, client relationship development and networking.

The Women’s Initiative is part of the office’s growth strategy. The vision of the Women's Initiative is to support relationship development between our women attorneys in the Columbus office and the female-owned business sector in the city. The involvement of our office in the national convention of NAWBO in September 2016 exposed us to women business owners from all over the country. This led to the Columbus office corporate partnership with NAWBO Columbus.

What does your company offer NAWBO members and why is this important to them? 

The female attorneys in the office have been making new contacts at each monthly meeting and other events hosted by the chapter. The office is planning to host a hot topics seminar and invite NAWBO members to attend, network, and learn about strategies for their businesses. Our relationship with NAWBO furthers our commitment to diversity and inclusion. It also provides FBT significant exposure to a wealth of businesses across Central Ohio.

What is the one best practice you’ve learned from working with businesses in your company that our members should know? 

Productive business and growth results from strong relationships. At FBT, we focus on building knowledge of the client’s business. We listen to the voice of the client first and build our client work around those elements. The best results occur when both our team and the client’s team are vested in building that relationship into something that lasts and yields success over time.

Blair Bourne, Kendra Scott

Tell us about your company

Kendra Scott is a leading lifestyle brand that stands on the pillars of Family, Fashion & Philanthropy. Kendra was a young mom with $500 and a dream. Going door-to-door to Austin boutiques armed only with a tea box full of her jewelry, Kendra wowed businesses and customers with her infectious personality and unique eye for designBuilding on the mentality that we always have something to give backed by quality design, we celebrate over 76 namesake stores, a booming ecomm platform and international presence at Selfridge's London.  Additionally,  we have supported our communities through many partnerships and donated over $3.6 million dollars back to our local markets in 2017.

What motivated your organization to get involved with NAWBO? 

As a brand our role is to share our story and support the community through our 3 pillars of "family, fashion and philanthropy". We lead by example with the possibility that career and family does not have to be an either/or sacrifice. As women in transitional roles, we use our jewelry as a vehicle to highlight the latest styles that are both fashionable and accessible. Furthermore, we leverage our peers + partners to give back to the community in a big way! (2017 Columbus Monetary Contribution: $32,591; 2017 Company Monetary Contribution: $3.6 Million) *this number is not reflective of in-kind donations. With that said, Kendra Scott recognizes NAWBO as a leading female organization of Kendra-like entrepreneurs and business leaders that stand for creative collaboration or maximizing impact

What does your company offer NAWBO members and why is this important to them? 

Professionally, Kendra Scott is known for elevating B2B experiences whether we are supporting any Client/Customer Appreciation nights, team-building events, or supporting our peers through any of our philanthropic fundraising initiatives. NAWBO members also receive a 15% off discount in-store at Easton Town Center.

What is the one best practice you’ve learned from working with businesses in your company that our members should know? 

Relationships are not transactional. In order to collaborate you must ask your partner, "who can I be for you?".