Meet Sheila Fox with Event In Site, LLC

I joined NAWBO in 2015 and am active in a fantastic roundtable. I'm very busy with my client events so I haven't had the opportunity to volunteer for a committee - yet! I try to make it to as many NAWBO events as my busy schedule allows.

Tell us about your business.Sheila Fox

Event In Site, LLC is a Columbus-based event management and consulting company. We partner with state and national associations, non-profit organizations, and businesses who are excited to attract more attendees, are open to innovative ideas, and are willing to try new things. We help them plan events, and manage membership organizations and volunteer committees.

I launched the business 10 years ago, when I was 27, and have been grateful to have repeat business with clients who host annual events. It allows me to build a relationship with the key people in each organization and provide continuity to organizations that have volunteer boards and revolving leadership.

Sheila FoxWhat inspired you to get into your business? 

After I graduated from college I did a year of national service with AmeriCorps. That position led to a meeting planning position with a state trade association. I was planning several large events for the organization in addition to organizing two fundraisers for a non-profit. I kept getting requests from individuals asking me to help them with the logistics of their events. It planted the seed to look into independent meeting planning. I saw a niche in the state trade association market, as there are many Columbus-based associations with a small staff who can't afford or don't need a full-time event planner. That's where I come in. I use my 15+ years in the industry to help find venues, negotiate contracts, and execute the event from start to finish. In the past few years my services have grown to include association management as well.

What are your three best practices or best tips that every NAWBO member needs to hear?

  1. Always be building your network - I have been amazed at how business and personal relationships have helped me with my business and clients. I love to connect people to individuals and resources that can help them in their business and personal lives. When you meet someone and get their business card, jot down how you met them and what they do, so you can refer back to it later.
  2. Always wear your name tag at an event, and if you're hosting an event with name tags, make sure that at least the first name on the name tag is big enough to see from several feet away. It helps so much to break the ice when you don't have to squint to see who is who.
  3. Ask for help when you need it. When I was first starting out, I was not afraid to ask everyone I knew who had their own business for advice and best practices. My father-in-law is an attorney and helped me file my legal paperwork, my brother-in-law helped me get my accounting set up, and lots of family, friends and colleagues offered their support and insights when I asked.

 What does your future look like?Sheila Fox

My business has grown tremendously in the last year  - I'm now the executive director of three organizations. I am very fortunate for that to be happening as well as celebrating 10 years in business. I'm planning to spend the next several months looking at growth and how I can expand the business.

 What do you do in your free time?

I have two girls who are 5 and 2, and they keep me and my husband really busy. I'm in a cooking club with a group of 5 friends.  We're always learning about new cuisines and cultures. I am a runner, and wake up super early once or twice a week to run with fellow moms. I volunteer on a various committees at my church and serve on the board of a meeting professionals organization called PCMA. I love to try new restaurants with my husband and travel to new places. Every January I go to California to visit my best friend by myself to recharge and reconnect with her.

What is your company website?

Meet Tracy McNanie & Lance Wilson of Insperity

Tell us about your company:

Insperity has been a trusted advisor to America’s best businesses for more than 30 years.  We provide an array of human resources and business solutions designed to help improve business performance.  Insperity delivers administrative relief, better benefits, reduced liabilities and a systematic way to improve productivity through its premier Workforce Optimization® solution. Additional company offerings include Human Capital Management, Payroll Services, Time and Attendance, Performance Management, Organizational Planning, Recruiting Services, Employment Screening, Financial Services, Expense Management, Retirement Services and Insurance Services. Our business performance solutions support more than 100,000 businesses with over 2 million employees. 

What motivated your organization to get involved with NAWBO?

The Mission of Insperity is to help businesses succeed so communities prosper.  What better way to do this than to engage with savvy women business owners who are looking to make a difference.

What does your company offer NAWBO members and why is this important to them?

We do the HR and administrative work business owners “Have” to do so they can focus on what they “Want” to do to grow their business.   “Insperity can help business owners “Run Better, Grow Faster, and Make more money”.

What is the one best practice you've learned from working with businesses in your company that our members should know? 

Ask yourself this question; Where are you experts and where are you amateurs?   Outsourcing to reputable business partners with expertise in area’s you need help can be a game changer for your business. 

Heather Whaling honored as 2017 NAWBO Columbus Visionary

The National Association of Women Business Owners (NAWBO), Columbus chapter, is proud to announce Heather Whaling, President of Geben Communication, as the 2017 Visionary Award Honoree.

Ms. Whaling launched Geben Communication in 2009 in Columbus, OH with the intention of being a market disruptor in the PR industry, and has since added Chicago and Seattle operations to her award-winning operations and grown to nearly 30 employees. Prior to starting Geben Communication, Ms. Whaling built her expertise and her professional credibility through working with other PR firms. She approached starting her business, however, with the idea that it would be a vehicle to allow her to do good. You can see this reinforced on her company website when she says, “We don’t just want to be successful. We want to be impactful.”

That impact is demonstrated in several ways: to clients through the work that they do putting many of their for-profit and non-profit clients on lists of “firsts,” to communities in which the company operates through supporting quarterly service projects, and to employees through paid volunteer time and initiating paid parental leave, a benefit that is nearly non-existent among employers the size of Geben Communication. Ms. Whaling is so committed to giving that the name of her company reflects this commitment; Geben means “to give” in German.

Geben Communication’s continued growth has allowed for more benefits for both clients and employees, which continues to contribute to the company’s growth, visibility, and reputation in the PR industry and among women business owners. As a result of Geben Communication’s efforts, and specifically in recognition of Ms. Whaling’s focus on paternal and maternal leave policies, she has been highlighted in Entrepreneur, Forbes, and Refinery 29, as well as invited to discuss her efforts with organizations such as the Center for American Progress, the National Partnership for Women & Families, The Women’s Fund of Central Ohio, and the Small Business Majority. Former Texas State Senator and Millennial women activator Wendy Davis have also recognized these contributions and what changes they can drive in all businesses.

“It is no easy thing to select the Visionary finalists from the many applications we receive,” said Catherine Lang-Cline of Portfolio Creative. “We have so many innovative, intelligent, creative, and successful women business owners in this community. Narrowing it down on an annual basis to one Honoree is like deciding among a few highly-qualified candidates for a key position in your company. This year we had three such Visionary Finalists, each a leader, a trailblazer, and an innovator within her own industry.

Also recognized at this year’s Visionary Gala was State Representative Dorothy Pelanda (R – Marysville) as the Women’s Business Champion for her sponsorship and support of the micro-entrepreneur, and Michelle Casper as the 2016 NAWBO Columbus Member of the Year, Partner with SmithAmundsen.

About the Visionary Awards: In its 20th year, the NAWBO Columbus Visionary Award is bestowed upon a local woman business owner who has achieved success with her business while making notable contributions to her community, her industry, and to initiatives for other women in business. NAWBO Columbus hosts this coveted award as a prestigious way to recognize and showcase the amazing women who not only own and operate businesses that are vital to Ohio’s economy, but also find time and resources to identify needs and drive social change.

NAWBO Columbus held its Visionary Awards Gala on June 9 to recognize Whaling, and two others: Kerri Mollard (Mollard Consulting) and Jill Medley (The Learning Spectrum).