Articles

Cathy Hunsinger, Interplay Mobile Publishing

Tell us about your company

Our service transforms publications for mobile devices. Clients provide the content, we provide the technology, process and a little bit of magic. I like to think of it like an Easy Bake oven, contents go in - a cake with sprinkles comes out. I spent hours with that oven as a kid and I’m a fan of cake.

What motivated your organization to get involved with NAWBO? 

Even before I started my business I’ve had a self-evaluation process at the end of the year to see how I am doing in the game of life.  My sister calls it the “check up from the neck up”.  As I was finishing my first year in business there was a glaring problem. I was overwhelmed and in a state of constant spin. My level of interaction with people was way off balance for me.  I decided I needed to join some organizations to fill my people gap and to find my natural rhythm for building confidence and my business. Not long after that conclusion, I met Mikaela Hunt at a Start Up Week function, she mentioned NAWBO and the Good to Great event.  Then I met with a friend to filter some ideas on organizations, she also brought up NAWBO.  Coincidence? I think not.  I went to Good to Great and joined on the spot, it felt like the right decision. After I joined I went to as many events as I could, I’ve met wonderful people.  At the end of this past year, I did the check up from the neck up. The spin had slowed, and my confidence was up, #membership renewal.

What does your company offer NAWBO members and why is this important to them? 

Even though it all starts with a PDF, we do more than reformat a document.  We provide an easy path to leveraging mobile devices, today’s “it” channel for marketing and training. We create a collection that utilizes other investments that have been made in branding, websites, video, blogs, etc. into the mobile publication.  We remove technical barriers so our clients can have a broad path to reach their audience. Any device, all browsers and branded apps in the Google, Apple and Amazon stores.   How many times have you looked at your phone, computer or tablet so far today to get information? Now think about your customers, both internal and external, how does your newsletter, magazine, marketing and training material look on those devices? Is it easy to read and interactive? Do you have analytics to help you enhance your content and audience connection? Does it connect with your other communication channels?   If you answered no to the customer-focused questions, you may be missing a key tool for improving your business. We can help.

What is the one best practice you’ve learned from working with businesses in your company that our members should know? 

Two-part answer. Part 1: Personally and professionally I try to answer this question: “How can I help”?  I believe business should help all the stakeholders, when I use this as my guide we get the best results. Part 2: Kaizen.  It is a Japanese word for improvement.  I became familiar with it as a practice when I called on Honda years ago. They applied it to both successes and failures in our partner process and It stuck with me. 1 & 2 go together. The more I improve the better I can help.  The more I help, the more opportunities I have to improve.