Meet Jennifer Walker Feheley with JLF Makeup

My name is Jennifer Walker Feheley. I am the owner of JLF Makeup.

What inspired you to get into your business?

I have loved makeup and hair for as long as I can remember. I have always been fascinated by the way makeup and hair can enhance someone's beauty and help them feel confident.

What are your three best practices or best tips that every NAWBO member needs to hear?

  1. Never forget that you are replaceable. Give 100 percent every time you are doing a job, because if you don't, someone else will.

  2. Never stop learning. Keep getting better at your craft. It will keep you inspired and allow you to continue to provide the best possible service to your clients.

  3. Say thank you! Whether it's an email, a hand written note or something else, letting your clients know you appreciate the opportunity to serve them goes a long way. 

 What does your future look like?

I hope to continue doing makeup and hair for as long as possible. 

 What do you do in your free time?

In my free time I love to be with my family and friends. We are huge lacrosse fans and spend a lot of time coaching or going to our daughters' lacrosse games. I also really love art and music. 

What is your company website?

My business website is